Problem
Modern corporations have one primary purpose: to maximize shareholders’ wealth. This objective takes precedence over community well-being, worker health, peace, and ecological integrity, continually degrading natural resources and the livelihoods of those that depend upon their vitality. The motivation for endless growth and more profits fosters a culture perpetually driven towards increased competition and exploitation.
Solution
We need to incentivize businesses with new ideas and concepts for success, promoting well-being, regeneration, restoration, and renewal. New business models must be founded upon sound public policy, where the goal is not too much, but just enough; not exponential growth, but dignity; not competition, but cooperation.
Whether you call it the circular economy, triple-bottom line economics, or steady state economics, the goal is to incentivize corporations to build a participatory, forest friendly economy based on reciprocal relationships of interdependence between human communities and the natural world.